Vintage ELGIN AMERICAN Etched Heart Loose Powder Gold Tone Compact Flapjack

Description

If I had to guess, I think Elgin's heart-shaped compacts were originally created for Valentine's Day (and eventually marketed for Mother's Day and Christmas), since the earliest ad I've seen for them was from February 1947.  I'm greatly amused by the fact that this one appeared in
Esquire
magazine.